Intertrust MarketMaker implements token rights management for Web3-based distribution platforms, including all the necessary infrastructure services to enable creators and rights holders to launch their own marketplace. Use cases include:
Video marketplaces
Creators and rights holders can implement innovative business models. For example, fans can throw viewing parties of limited-release videos and share the proceeds with the creator/rights holder, sell or rent outtakes, writers’ room conversations, or actor/director commentaries.
Music
Musicians can implement innovative business models such as minting, preserving, and marketing everything from digital music and album art to memorabilia and new album launches. Artists can create new limited-edition mixes of songs, marketing beats, or other music elements.
Sports
Sports is a growing segment in the Web3 market, and sports brands are using tokenized assets to create a number of collectible objects, including digital trading cards, limited editions of shoes and clothing, virtual memorabilia, and more.
Ticketing
Unlike traditional ticketing, tickets tokenized on a blockchain can act as access passes to any live or virtual event, providing a more secure and convenient option that reduces the risk of scams and scalping with higher transparency and authenticity verification. Event promoters can also offer limited edition digital or physical goods such as posters, pictures, and recordings to ticket holders in addition to the ticket itself.
Gaming
Popular play-to-earn games reward players with tokenized real-world economic incentives and in-game assets such as virtual land, avatars, weapons, emotes, and skins, which can then be downloaded, traded, or sold on marketplaces.
Art and collectibles
NFTs allow collectors to purchase and enjoy and distribute digital art assets in new ways, including offering limited “viewing parties” and resale with the original artist participating in the incremental profit share. NFC tags can be added to physical artwork with provenance secured in the blockchain.
Fashion and luxury goods
NFTs in the form of digital clothing have gained popularity not just as collectibles but as statement pieces. For example, users can outfit their avatars when they socialize with friends, attend a concert, or meet in the virtual world. Physical goods containing NFC chips (invisible, unremovable, and unclonable) can be tokenized to confirm authenticity and provenance for resale and/or be associated with digital twins of the goods. These “digital twins” can be repurposed for uses such as digital collectibles or accessories in virtual worlds.